Networking products vendor Netgear has reached an agreement with distributor Enta Technologies that will see them support a more complete range of Netgear’s consumer and SMB products including broadband routers, storage, unmanaged & managed switches, Powerline and firewall security products.
The new direct partnership will help to broaden Netgear’s reseller base by leveraging Enta’s marketing and sales strategies to resellers and offer customers in the channel with a greater choice of distributors when purchasing Netgear products. Furthermore, Enta will benefit from faster product availability and priority access to new products launched in the market alongside other direct partners.
The direct relationship will see Enta obtain products directly from Netgear rather than receiving them via another distributor partnered with the company. This will further cement Enta’s good existing relationship with the vendor as both companies develop existing customer relationships and target new customer opportunities in the Channel.
After successfully selling their products as an indirect partner over the past five years, Enta now joins the likes of Ingram Micro, Micro P, C2K and Dixons as a direct partner.
Jon Atherton, Group Vice President – Commercial at Enta Technologies, said: “It is exciting to be in a position where you have first access to new products and have control over the stock you are selling, particularly with popular products. We have an excellent relationship with Netgear and this has been a strong factor in encouraging us to take the next steps in becoming a direct partner.”
Mark Power, Managing Director for Netgear UK and Ireland, commented: “As we don’t sell directly, it is essential that we have good relationships with our partners to help us increase our customer base in the Channel. Having already worked so well with Enta, it made sense to take this relationship to the next stage. We are confident that this partnership will have a significant impact on future of the business by helping us maintain our existing customer relationships and target new customer opportunities.”