NETSCOUT Launches Global Partner Programme

NETSCOUT SYSTEMS has announced the launch of its unified global enterprise channel partner programme. CONNECT360 is a channel-friendly, multi-tiered programme that lets global and regional partners market NETSCOUT’s entire enterprise product portfolio spanning service assurance solutions and portable network analysis and troubleshooting tools.

CONNECT360 is a multi-tiered programme for any NETSCOUT Enterprise Systems or Handheld Network Test Solutions partner. It is designed to enable highly valued partners to sell more effectively and profitably by providing access to the sales and technical resources they need to be successful. The MyNETSCOUT partner portal gives partners a convenient, one-stop online destination for accessing the NETSCOUT solution knowledgebase, obtaining collateral materials, registering sales opportunities and applying for marketing event funds. As part of CONNECT360, a global channel management team will be dedicated to supporting all authorised partners, including training, enablement, and certification of the partner base and assisting when necessary on a pre-sales and post-sales basis.

“The introduction of the CONNECT360 channel partner programme is a momentous occasion for NETSCOUT because it unifies previously separate channel strategies across our enterprise network product lines and provides a strong foundation for building stronger relationships with our most valued partners,” stated Gary Staley, vice president of world-wide channel sales for NETSCOUT.

“The CONNECT360 multi-tier programme is channel-friendly and offers the flexibility and incentives channel partners need to grow their business faster and more profitably,” said Eric Kohl, executive director, Advanced Solutions, Ingram Micro. “In addition to a growing portfolio of products, NETSCOUT and Ingram Micro provide channel partners with pre- and post-sales support services, as well as field marketing and enablement programmes that will help expand their business. We’re pleased to serve as a NETSCOUT preferred distribution partner.”

“Distribution, both two-tier and single tier, is key to a vendor’s ability to reach all segments of their addressable market. Acquisitions often focus on merging products, technologies, and personnel and neglect channel. With the introduction of CONNECT360, NETSCOUT has taken the time and focus to ensure that the channel partnerships brought on board with the acquisition of Danaher’s Communications business, not only weather the transition, but are strengthened and expanded to the benefit of NETSCOUT, its channel partners and its end customers,” said Jennifer Clark, vice president, Networking, for 451 Research. “CONNECT360 should greatly increase NETSCOUT’s international reach and presence and provide new, critical, cross-selling opportunities.”

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David Dungay

Editor - Comms Business Magazine