New Appointment Prepares Panasonic for Action

Panasonic Communications Systems is pleased to announce the appointment of Steve Gerrard as head of Marketing for the UK & Ireland

Steve brings to Panasonic 18 years of experience in senior marketing and technical roles in the telecommunications and networking industry, previously working with industry luminaries such as Alcatel, Newbridge Networks (now Alcatel), Xylan (now Alcatel), Redback Networks (now Ericsson) and more recently messaging specialists Mirapoint.

At Panasonic Steve will be utilising his extensive product and market experience to develop both the Communications Systems product range, routes to market and brand awareness. Seeking to capitalise on trends in the industry towards convergent communications and unified messaging

Commenting on his appointment, “It’s an exciting time to be joining Panasonic. The company’s brand strength, reputation, presence in the enterprise voice sector and commitment to technological advancement across their entire product range puts them in an ideal position to capitalise on the growth of new technologies and emerging applications such as Unified Communications. Not only does Panasonic have an excellent reputation for product integrity and functionality it also has an enviable list of accomplished distributor and direct dealer partners. I am looking forward to helping Panasonic and their partners capitalise on both the existing and emerging opportunities in the telecommunications market.”

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