Nimbuzz, a mobile VoIP, presence and IM provider, has announced its first key revenue sharing partnership with a social network, formalising its push to provide online communities with real time web and mobile communication.
StudiVZ, the biggest German speaking social networking site, has become the first in a series of international networking sites to integrate the Nimbuzz technology into its community, bringing real time web and mobile communication capabilities to members for the first time.
By integrating the Nimbuzz VoIP, presence and IM features, social networks can extend their offering beyond their current online networking experience. StudiVZ is the first partnership of this nature to be announced by Nimbuzz with similar deals in Turkey, Asia and Italy imminent.
The Nimbuzz powered web and mobile clients launch in unison today for StudiVZ members. The web chat is fully integrated into the existing StudiVZ interface allowing IM conversations between all community members. The full Nimbuzz portfolio including voice calls, chat, file sharing across popular IM communities will also be available and a link to a bespoke download page will be promoted across the StudiVZ network.
Nimbuzz founder and CEO Evert Jaap Lugt, stated: “Strategic distribution deals are our key targets for growth and we are pleased to announce this important social network partnership just six months after our launch. The ability of social networks to provide a complete day to day experience is restricted by the nature of the product being tied to the PC. But people are mobile so by partnering we can blend our technology with their existing communities with the resulting product benefiting and adding value to businesses and consumers alike. This deal is just the beginning for us and we will be making further social network and operator announcements in the very near future.”
StudiVZ is one of the largest European social networks and the biggest German speaking network with over 12 million members spanning across Germany, Switzerland and Austria. Adding this powerful and popular community to the existing Nimbuzz repertoire enforces the company’s goal of becoming the largest global communications platform for seamless IP-based communication among mobile devices and social media platforms.
Marcus Riecke, CEO at StudiVZ, commented: “Nimbuzz’s impressive solution not only offers us an additional ad-revenue stream but enables us to seamlessly extend our product to offer real time communication on our platform and on the mobile phone.”
The partnership with StudiVZ sees Nimbuzz entering a revenue sharing agreement with income generated from adverts sold as part of the social networks own advertising opportunities.