Option appoints Brightpoint for wireless broadband devices

Option, the wireless technology company, has announced that Brightpoint Europe, a subsidiary of Brightpoint Inc, has been appointed to expand the distribution of its wireless broadband devices in 17 European markets.

Brightpoint will distribute Option-branded USB modems, data cards and wireless routers to operators, retailers, MVNOs and value added resellers in Europe.

Filip Buerms, Option’s global vice president for sales and distribution, stated: “The wireless broadband market is maturing rapidly. Increased consumer awareness is creating new opportunities that can be seized by indirect sales channels. Distribution partners, such as Brightpoint, will enable us to fulfil these incremental opportunities effectively and efficiently while expanding the overall wireless broadband market.”

While Alfred Blank, senior vice president of new business development at Brightpoint Europe, Middle East and Africa, added: “Brightpoint is looking forward to working with Option to provide Option products to our customers. We feel this product line is a valuable asset to our portfolio.”

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