Parrot is launching a new, national advertising campaign to promote the benefits of their hands-free and music systems and to encourage drivers to contact their Certified Installers to purchase one.
Two campaigns will run from the 1st August 2011 for three months and will appear on the back of trucks throughout the UK. The first campaign will use the tag line ‘Points do not mean prizes!’ to highlight the safety benefits and of hands-free kits CK3100 and MINIKIT Smart. The second campaign will feature the new Parrot ASTEROID and the MKi9200 to promote the advantages of having hands-free technology paired with music connectivity.
Parrot created the Certified Installer Programme in 2008 and reinforced the message at the recent ASTEROID roadshows that the company fully supports the work achieved by the CIP network and strives to provide tools and support to enable continued success for their CIP members.
Asif Gillani, Sales Director Parrot UK said: “This is one of many methods of promotion Parrot has invested in to help footfall during challenging times and are confident that these activities, supported by the continued dedication their CIP members display, will strengthen the offering of aftermarket solutions in this field.”