Phybridge Eases Resellers into IP Telephony

An IP solution from Phybridge that can help resellers take ‘the simple route’ to IP telephony adoption is celebrating a double success.

Phybridge PoLRE technology is available from UK Master Distributor Nimans and has been awarded official Cisco certification. In a double coup Phybridge has also been named 2014 Product of the Year by a leading international technology magazine.

Phybridge can help resellers identify and eliminate customer barriers to IP Telephony, shorten the sales and deployment cycle and eradicate data network dependencies. The Phybridge PoE switches deliver power over a single pair of telephony grade wire with up to four times the reach of traditional data switches. They are designed to allow businesses to maximise their existing voice infrastructure and transform it into an IP path with ideal power for IP telephony. The solution has been certified with many manufacturers including Aastra, Avaya, Broadsoft, Mitel, NEC, Unify – and now with Cisco Call Manager 9.1.

“The Phybridge success story continues to grow. It’s been enthusiastically received by the reseller community as demand continues to grow on an almost daily basis,” said Paul Burn, Head of Category Sales at Nimans. ”Cisco certification represents another impressive step forward.”

In a further boost Phybridge was named 2014 Product of the Year by Internet Telephony, a US-based comms magazine, as Burn emphasised: “Almost every reseller we speak to immediately understands the huge potential and business opportunities available. They ask if only we’d had this Phybridge solution before! It’s quick, easy, risk free, low cost IP telephony migration.”

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David Dungay

Editor - Comms Business Magazine