Phybridge Demand Surges

Demand is growing for an IP solution from Phybridge that helps resellers take ‘the simple route’ to IP telephony adoption by overcoming traditional barriers and complexities. Phybridge technology is available from Nimans and has been certified with many manufacturers including Aastra, Avaya, Broadsoft, Mitel, NEC and Unify.

The Phybridge solution enables resellers to differentiate their offering, eliminate competitive pressures, shorten sales cycles and ultimately win more deals – offering better revenue and margin dynamics and an enhanced customer experience. Since its official UK launch last Autumn demand is growing on a daily basis according to Paul Burn, Head of Category Sales at Nimans.

“Almost every reseller we speak to immediately understands the huge potential and business opportunities available. They ask if only we’d had this before! It’s quick, easy, risk free, low cost IP telephony migration and resellers have given a very enthusiastic response.”

Burn emphasised: “Phybridge is a Canadian-based technology company dedicated to ‘practical innovation’. They bring solutions to market that are technologically advanced as well as practical in areas such as IP telephony, converged networks, unified comms and public safety. More than 500,000 users globally use Phybridge switches and we are delighted to be playing a frontline role in introducing their products to the UK market, such as their PoLRE (Power over Long Reach Ethernet) switch family, available for the first time. Demand is growing every day.”

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David Dungay

Editor - Comms Business Magazine
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