Resellers Attend NEC Masterclass

Nimans’ resellers discovered compelling new ways to hit their sales targets as they attended NEC sales ‘masterclasses’ at Manchester United’s Old Trafford football stadium and NEC’s Ruddington headquarters near Nottingham. The sessions aimed to highlight the growing influence of applications such as NEC’s MyCalls call management solution.

Dozens of resellers attended the Solutions Sales Masterclasses and gained a valuable insight into how to evolve their sales strategies by adopting a more consultative driven approach – elevating their businesses to trusted advisor status.

They learned the key questions they need to ask in every new business situation, heard top tips for demonstrating NEC solutions in key vertical markets and understood how to add value to every sale and eliminate the competition.

Resellers spoke to NEC pre-sales specialists, got hands on with products and heard directly from NEC about what’s new, what’s different and what’s coming. In addition everyone who attended earned preferential pricing on NEC demonstration kits and learned about a range of support services available from the distributor.

John McKindland, Nimans’ Head of Systems Sales, says the workshops were ideally suited to existing NEC resellers and those new to the brand. “These interactive hands-on events provided plenty of opportunity for delegate engagement and for resellers to get hands on with equipment and applications.

He explained how an introduction to consultative selling was followed by advice on adding value and eliminating the competition. Top tips for selling into key verticals was supported by an interactive session, product overviews and demonstrations, a reseller led open forum and finally hands-on breakout sessions.

John concluded: “The Old Trafford event featured a prize draw to win a family ticket stadium tour, whilst NEC’s headquarters represented the perfect place to discover why NEC is one of the world’s top comms players. Resellers from as far afield as Ireland left an action-packed day with many top tips to achieve winning sales results. Their hunger to learn was very evident by the sell-out attendances.”

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David Dungay

Editor - Comms Business Magazine