RingCentral brings advanced cloud comms to Channel via Westcon

RingCentral UK and Westcon will bring a new generation of cloud communications solutions to channel partners.

With Westcon acting as a master agent for RingCentral initially in the UK and Ireland, it is anticipated that Westcon will draw on its established EMEA footprint to extend RingCentral’s reach across multiple markets in Europe.

“Demand for enterprise-grade cloud communications solutions grows daily, and we are continually investing in market-leading technologies that help our partners to build out cloud-based aspects of their portfolio,” said Rene Klein, senior vice president, Westcon Europe, Westcon.

“That is why we’ve made the strategic decision to make RingCentral our lead partner in our launch of a new master agency model for Europe. We’re excited to be pioneering this new approach as a significant addition to our existing channel partner model.”

With proven expertise in unified communications as a service (UCaaS), Westcon will enable speedy partner onboarding, enabling them to secure fast ROI on their investment.

Antony Byford, managing director, Westcon UK&I said, “RingCentral is an industry-leading vendor at the sweet spot of the UCaaS opportunity. It represents a highly compelling proposition for partners wanting to build their cloud-based business.”

“RingCentral’s portfolio is attractive to new resellers across many industries, with a market potential that extends beyond traditional UC players. We believe Westcon has the reach, relationships, and drive to help accelerate RingCentral’s business growth here in the UK and Ireland.”

“Master agents like Westcon are instrumental in arming their partners with the best solutions on the market so they can help their customers make the best possible choice for their business,” said Zane Long, SVP of global channel sales, RingCentral. “We’re thrilled to be their lead partner as we work together to enable their channel community with the leading solution in UCaaS.”

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David Dungay

Editor - Comms Business Magazine