RootMetrics Ranks EE Top

EE retained its position as top-performing operator in the RootMetrics 1st Half 2015 UK Mobile Network Performance Review, earning the highest Overall RootScore Award (89.4 out of 100), followed by Three (84.7), Vodafone (74.5), and O2 (72.7).

The biannual RootMetrics report is the industry standard for unbiased, comprehensive, and accurate consumer characterisation of major mobile operators’ network performance for the UK as a whole, in each of the four UK nations, and in the 16 largest UK metro areas.

Beyond the rankings, the RootMetrics 1st Half 2015 UK Mobile Network Performance Review tells the story of a dynamic, competitive UK mobile market in which the race for 4G coverage plays a strong role. Network improvements had a strong effect on the latest RootMetrics rankings and will continue to influence performance. Some highlights include:

•EE’s expanded 4G footprint contributed to better mobile internet reliability results than in the previous RootMetrics report.
•Three is feeling the pressure on its speed results at the UK level as other operators push 4G rollouts faster.
•Vodafone has seen improved speed performance on the metro and UK levels as it rolls out 4G. Continued network investments will likely make it an operator to watch.
•O2’s reliability should improve markedly as its 4G network expands and matures.

“EE is continuing to come out on top for mobile performance, but there is a heated – and often close – battle with the other operators,” said Chris Smith, RootMetrics General Manager for Europe. “Our growing reliance on our mobiles means network performance has a direct impact on our daily lives, and consumers deserve a comprehensive, unbiased, real-world picture of performance. From watching video on the go to taking part in Whatsapp conversations, we’re on our phones and when our connection is lousy, we notice. We want consumers and network operators to look at this report and use it to inform purchasing decisions and understand the areas where improvements can be made.”

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David Dungay

Editor - Comms Business Magazine