Samsung Electronics has announced the availability of Corby, the S3650 model, its first mobile handset designed to support the highly connected lifestyles of today’s younger mobile user.
The Samsung Corby, available across Europe, is a full-touch handset that places users at the centre of the social media revolution with full support for a wide range of social networks. The new mobile compliments the company’s existing touch screen strategy, ‘touch for every lifestyle’ by broadening the market and targeting a youth audience.
“We see strong growth opportunities in this sector and as pioneers in technology, the Corby continues Samsung’s history of developing new products and technologies designed for specific audiences in a timely manner,” explained JK Shin, executive vice president and head of mobile communications division, Samsung Electronics.
The device represents a complete makeover for the youth segment, with its eye catching profile featuring two tone diagonal lines. The Samsung Corby is notable for both its body design and colours, which mark a significant break from the way full touch phones are usually designed. It also comes with bold colour options such as Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange so that users can choose their favourite colour.
“We are number one globally for full-screen touch phones and recognize the importance of SNS in the modern mobile industry. Samsung has its target audiences at the heart of its business strategy and the design and functionality of the Corby meets the needs of a highly connected and style-conscious youth audience, as does the affordable price,” continued JK Shin.
The best social networking services are combined with enhanced multimedia capabilities in a compact form. The 2.8-inch QVGA screen delivers a quality experience when browsing video content online and its quad band connectivity and support for EDGE networks means that Corby users can stay in touch regardless of their location.
Samsung Corby is available in the European countries from mid September at approximately Euro 150.