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Samsung Takes Aim at B2B Market Through Exertis

Samsung Electronics UK has announced today that the Galaxy Tab Active, Samsung’s first tablet designed specifically for the B2B market, is now available through the IT distributor Exertis.

Samsung has chosen to partner exclusively with Exertis due to the strength of offering in terms of sector alignment. Exertis will offer the Galaxy Tab Active with specific sector proposals to enhance the end user experience, across lone workers, field-based operators, the health sector and the education arena.

Graham Long, Vice President of Enterprise Business at Samsung, commented: “Samsung’s Galaxy Tab Active device has been designed to address the requirements and challenges faced by business users. The enterprise technology landscape has shifted dramatically, driven by the demand for devices that appeal to consumers while being able to cope with the challenging requirements of professional use. We’re excited to announce that the Samsung Galaxy Tab Active is now available from our distribution partners Exertis, whose sector-specific proposition reflects our view that a tailored approach is key to differentiating within a crowded marketplace.”

Ewan Davies, Exertis’ head of devices, commented: “I am delighted to partner with Samsung on what is their strongest B2B tablet opportunity to date. Samsung’s choice of Exertis as its exclusive partner reinforces the value that Samsung sees in us as a distributor. This allows Exertis to develop a unique proposition for all sectors, particularly in education and health. As an exclusive product for Exertis, this really enables us to be creative in terms of value and service and we are already seeing volume deals across multiple sectors.”

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David Dungay

Editor - Comms Business Magazine