ScreenReach Interactive, a tech start up from the UK, has announced the use of its Screach platform by marketing company Think Innovative and its client, Newcastle United, to enable fans at home games to interactively vote with their smartphones for ‘Man of the Match.’
Starting on 5 March at the Newcastle v Everton match and promoted on Real Radio, all fans need to do to vote is simply download the free Screach app from the App store, hit the Screach tab, and enter code ‘9’ while the Match is on; the experience will load and fans can select their Fan’s Man of the Match.
Screach is a new, unique interactive digital media platform that allows anyone to create real-time two way interactive experiences between a smart device (through the Screach App) and any content, on any screen with no need for additional hardware. The Screachxml language can create all kinds of interactive experiences, transforming Smartphones into quiz answer pads, polling tools, games controllers and much, much more.
The two-way nature of Screach means consumers can interact with content and win instant, real-world prizes sent straight to their Smart Device – giving consumers compelling reasons to engage with digital signage, TV shows and ads in new and exciting ways.
“This is a huge step forward for new media, and it’s exciting that the world’s first interactive media will be launched locally at the home match where Newcastle United take on Everton,” said Think Innovative Director, John Atkinson. “For me as both a fan and running company that is constantly thinking of new ways to get interaction between brands and customers I just think this Fan’s Man of the Match campaign is where it’s at right now,” he added.
“We are really excited that fans will for the first time be able to interactively vote for their Man of the Match at Newcastle United home games,” said Paul Rawlings, CEO of ScreenReach. “In modern life we are surrounded by screens, but most of them offer a passive, one way experience. With Screach these screens can become fully interactive; giving in this case football clubs an opportunity to really engage their fans on a whole new level. As a fan myself I just think it’s brilliant to be able to vote for who I want in real-time and even get rewarded.”
Fans can vote as many times as they like. Votes can be cast either whilst fans are at the match, or listening to commentary on Real Radio or online. To celebrate the launch of the Screach Man of the Match Newcastle United are giving everybody who votes a 20% discount for the Official Club Store. If a fan logs in through Facebook, they’ll also have their face displayed on the virtual team sheet on the screens in bar concourse areas.