In a significant expansion of its distribution channel to telecoms and IT resellers, Sennheiser Communications has partnered in an EMEA agreement with IT distributor Westcon Convergence. The new partnership is part of Sennheiser’s continuing drive to increase market penetration of the professional telecoms headset market through the UK channel.
As part of the EMEA agreement, Westcon Convergence will now offer its UK reseller partners the Sennheiser range of professional quality business headsets with the ability to support global opportunities. Sennheiser follows a product distribution model but with direct Sennheiser account management support for channel resellers in conjunction with distribution partners. Sennheiser can offer the channel conventional and UC optimised headsets for both wireless and wired applications, such as the recently launched Presence Bluetooth series and Century wired series.
Andreas Bach, President of Sennheiser Communications stated, “Our new agreement with Westcon represents a major expansion of our distribution route to market. Westcon’s strength in the growing UC market sector is a particular advantage. The combination of Westcon’s large reseller and system integrator channel community and Sennheiser’s comprehensive range of premium business headsets is a tremendous growth opportunity for both companies. We look forward to a mutually beneficial relationship which is positive for our resellers and customers.”
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