Shaun Collins, founder of CCS Insight comments: iPhone 5

Today’s announcement goes beyond just the launch of the iPhone5. With the iPhone 4S 8GB, Apple is now able to offer its products with iOS6 at ever more aggressive price points in the UK. As an entry level iPhone, it’s a formidable competitor.

The inclusion of LTE1800 in the new iPhone5 gives EE a de-facto exclusive on the product for 4G in the UK. This will undoubtedly leave EE marketing departments purring at the possibilities. However, it will do little to ease the war with rival operators and we can expect Vodafone and O2 to be formulating their Plan Bs pretty quickly.

The question is, will the iPhone be different enough for customers who have been impressed by products from Samsung and HTC this summer? This remains to be seen, but with many UK subscribers waiting to see the iPhone5 before committing to their next contract, the operators will have a fight on their hands for these customers in Q4.

The following two tabs change content below.

admin

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)

If you have any comments please click the link
Comments 0

Leave a Comment