Skyrack Rebrands Simetric

In July, Skyrack Telecom will become Simetric Telecom.

The switch to Simetric Telecom reflects a new area for the Leeds based business which has been providing flexible unified telecoms services since 2009.

The renamed company still has technologists John Murray and Gavin Sweet at the helm; both have long and illustrious careers in the tech industry and are the driving force behind the business.

Gavin said “The rebrand is a great opportunity for Simetric to grow and expand into new markets. We’ve been a bit of a sleeping giant, so the time is right for us to take the business forward and bring our innovative voice services and technologies to a new audience who have yet to realise the benefits of a converged phone system.”

Gavin added “With the launch of the new Simetric brand customers can expect to see new and exciting developments in mobile convergence services. It’s a bold statement to make, but we’re confident our Mobile-X service is the solution to the disconnect between fixed and mobile that customers are looking for. In the coming months, we’ll be rolling out a host of new services, which will push mobile convergence to new places.”

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David Dungay

Editor - Comms Business Magazine