Social and Mobile Services to be Offered in New FICO Analytic Cloud

FICO has announced that the FICO Adeptra Mobile Services Platform will be offered as a service in the new FICO Analytic Cloud, for creating, customising and deploying powerful analytic-driven applications and services. The FICO Adeptra Mobile Services Platform enables app developers, business users and FICO partners to take advantage of the explosion in social media and mobile communication in order to address a broad range of challenges across industry.

Using services built on the FICO Adeptra Mobile Services Platform, businesses can communicate with customers in real time, using voice, SMS, mobile apps, email and social media channels such as LinkedIn, Facebook and Twitter. By contacting customers instantly using their preferred channel, a business can immediately resolve important matters such as identifying whether a credit transaction is fraudulent, confirming a payment plan with a customer, presenting the customer with an offer and fixing customer service issues. The SaaS platform offers greater flexibility, faster implementation times and efficient design and deployment of multi-channel customer interactions, with FICO’s proven, high-performance and scalable software capable of handling thousands of such transactions per second.

“We’ve all grown to expect instant communications in whatever channel we, personally, prefer the most,” said Tony McGivern, chief information officer at FICO. “This raises new questions for businesses about how to ensure customer engagement and loyalty. Now, with the FICO Analytic Cloud, businesses of all sizes and in every part of the world can create mobile services that drive every customer decision and action to resolution through the right channel, at the optimal moment, for the greatest impact.”

“We are in the middle of a once-every-25-year shift to a new technology platform for growth and innovation,” said Al Hilwa, program director, Application Development Software at IDC. “That platform is built on mobile devices and applications, it’s built on cloud services, and it’s built on big data analytics and social technologies. And every business with the ambition to compete and grow will need to make the shift in order to hang onto its customers.”

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David Dungay

Editor - Comms Business Magazine

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