Reseller STL Communications say they have taken F1 based marketing activity to new levels by hosting two groups of prospective customers in Barcelona for the official Spanish Grand Prix test. STL enjoy partnerships with Honda Racing F1, where they support Avaya ACM and with Spyker F1 who use Samsung OfficeServ 7400.
‘Having enjoyed successful reference visits to Honda with Avaya prospects and also to Spyker with Samsung clients, we were confident that we could host two simultaneous visits to the Catalunya Test,’ said Simon Ryan of STL who went on to say, ‘Honda and Spyker are both very progressive when it comes to using IP and they are also happy to showcase the technology to our clients and prospective clients’.
Brendon Cross of STL hosted a dinner for guests in the centre of Barcelona on the eve of the Test, “It’s always nice to spend some time with your customers so that you really get to know them. It also provides us with an opportunity to explain what we do for each of the teams before we get to the circuit. Sales of Avaya Communication Manager and Samsung 7400 solutions have more than doubled on the corresponding period last year which proves that the F1 partnerships are working well for us and that there is an appetite for IP technology.”