Straight Communications Launch

Straight Communications, a new business telecoms company, officially launched in Northern Ireland yesterday with a commitment to helping businesses to cut through the clutter by delivering tailored telecoms solutions to match their individual needs.

With a consultative approach Straight aims to help businesses make the best use of the latest mobile, landline, phone systems, broadband and IT solutions.

The company, headed by Managing Director, Adrian McCourt, has ambitious growth plans with a strategy focused on improving the customer service experience for business telecoms customers and helping companies to identify the best business telecoms packages. Straight’s management team includes Sales Director, John Glackin, who has a significant track record in delivering business telecoms solutions to local companies with expertise spanning many years.

With new custom-designed offices, Straight House, in Northern Ireland, the company has employed 16 people so far with plans for additional employment growth in the coming months.

Adrian McCourt believes the company’s refreshingly straight-forward approach will deliver a new level of customer service for business telecoms users “We work with key partners across the business telecoms space and our flexible approach means we will recommend the solution that delivers the best value for the individual business and not one that simply conforms to a particular network or tariff. For example, we offer rolling mobile contracts from as little as 30 days. This has proven popular with companies with a temporary mobile workforce or those who like the flexibility to scale up or down easily in response to changing dynamics of the business environment.

Adrian McCourt believes the company’s approach to customer service is also critical to helping customers navigate the often confusing and cluttered business telecoms arena. Straight’s commitment to customer service is reflected in its ‘Straight Charter’ a set of measurable principals that it applies to its relationship with customers. He added: “We are dedicated to providing clear, simple and honest advice. The Straight Charter reflects our commitment to be clear and straight-forward when communicating with our customers and to delivering advice that is free from meaningless jargon and consumer hype.”

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David Dungay

Editor - Comms Business Magazine

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