Swyx International Partner Conference

Wednesday the 21st October marked the date that unified communications vendor Swyx held its annual International Partner Conference at the historically located Runnymede Hotel in Egham. As well as some key product announcements to its future-proofed SwyxWare system including its new Skype for Business connector and plans for integration with wearables, Swyx also celebrated the achievements of its channel partners as part of its annual awards.

Welcoming resellers from the UK, Netherlands, Sweden, France and Iceland, Swyx CEO Ralf Ebbinghaus began the day with a round-up of Swyx’s latest impressive growth figures, future strategy and the importance of its international partners as part of its on-going expansion. He commented, “Although Swyx is of course a German company renowned for its innovation and high quality engineering, we are also committed to substantially growing our international base. Our vision is to provide our partners with a choice of both on-premise and cloud solutions that are cost-effective to both deploy and support, translating into higher profits and margins for our partners. In the future we plan to be able to offer our cloud-based solution, delivered at scale, for a competitive cost price of 1 cent/month/user.”

Key products unveiled at the event included Swyx’s Connector for Skype, a new Mac Client, new clients for iphone, Android and Windows 7, easier integration with support of REST API and the company’s new DataCentre Advance platform that will reduce infrastructure and operational costs for cloud partners.

“It’s all about the user”

Swyx’s CTO, Joao Gonzaga provided an insight into Swyx’s future roadmap that included ‘sensor-enabled technology’ allowing Swyx to be integrated into wearables, stressing that, “this is not slideware, these are real products that are currently being prototyped to be released within the next two years. The main focus for the direction of our product is that it’s all about the user. That’s why we with our latest announcements have focused on what is most popular with our partners‘ customers including the ability to add to full telephony to Skype for Business and new mobile clients for commonly used operating platforms. We are also aware that not all customers will want to move to the cloud, so offering the choice of on-premise or hybrid is also essential. The design of our new softphone interface is also a response to feedback from our partners and customers.”

Channel Awards 2015

The following awards were jointly presented by Swyx Sales Director Marco Crueger and Swyx International Cloud Manager, Michael Hostbaek to recognise achievements by partners in the UK, France, Netherlands, Sweden and Iceland.

TOP UK Reseller of the Year 2015: Elite Telecom (Pictured)
TOP UK Performer 2015: Smart Solutions GRP Ltd
TOP Cloud Partner 2015 – Netherlands: Adfocom Automatisering B.V.
TOP Cloud Partner 2015 – Iceland: SVAR taekni ehf.
TOP Cloud Partner 2015 – Sweden: Teleoffice AB
TOP Cloud Partner 2015 – France: Appliwave

Simon Daniell, Head of Corporate Sales at Swyx Gold Partner Elite Telecom and winner of the Swyx UK Reseller of the Year Award 2015, commented, “We are delighted to have won reseller of the year for the third time. This is testament to the pivotal part that Swyx plays in our overall business strategy which is to provide our customers with a wide choice of highly tailored communications solutions. We were also impressed by Swyx’s latest announcements such as their telephony plug-in for Skype for Business that will really help us to retain and attract new business. Swyx’s future roadmap for cloud also demonstrated that we have chosen the ideal partner for delivering UC as a service from our own datacentres that minimises our operation costs but maximises our recurring revenue potential.”

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David Dungay

Editor - Comms Business Magazine