T-Mobile has announced its new campaign for real business by offering companies across the UK the chance to star in its advertisements. The campaign will star authentic T-Mobile Business 1-Plan customers, showcasing the mobile communications they have adopted to meet their own individual business needs.
In line with its ‘Life’s for sharing’ message, T-Mobile is celebrating UK business by sharing success stories of individual businesses across the country. The new advertisements out now currently star existing T-Mobile customers, such as father and son roofing company, J&J Asphalt. The advertisements encourage prospective customers to go online and read about how real businesses are using T-Mobile to work flexibly and save costs using the Business 1-Plan tariff and new phones, such as the T-Mobile G1.
Once new customers have signed up to Business 1-Plan, they can apply online or by phone to get involved in future advertisements, all of which will feature a company employee, title, company name and location. The advertisements will then appear in local media specific to the region in which the customers do business.
Oliver Chivers, head of business marketing at T-Mobile UK, commented: “We conducted extensive research to really get under the skin of UK business last year. Overwhelmingly, businesses wanted to be seen as unique, and as a result wanted to be targeted directly. T-Mobile has recognised the individual needs and requirements of each company by ensuring the Business 1-Plan tariff is extremely flexible, providing different services to match differing business needs.
“Our new brand campaign champions individuality in business and reflects our commitment to providing flexible communications that help every business meet their different challenges head-on. Whilst our proposition offers clear value through unlimited landlines, unlimited colleague to colleague calling and unlimited texts,” added Chivers.
Joe Stock, MD, J&J Asphalt, commented: “We really are a company on the move, travelling to price jobs, meet suppliers and work on site, as such we needed a flexible mobile communications package to improve productivity and create cost savings. T-Mobile’s Business 1-Plan tariff met our needs perfectly as it could be tailored to meet our individual needs. As loyal customers, we were delighted to get involved in T-Mobile’s real business campaign, as we embody the individuality of business in the UK today. Many mobile operators feel that one size fits all when targeting businesses today, so it is great to see T-Mobile use real life and varied examples of business success, particularly in today’s economy.”