T-Mobile has announced the launch of its IT Channel Partner Programme, enabling IT resellers to sell its mobile solutions portfolio for the first time. The new programme offers IT resellers the opportunity to profit from the UK mobile voice and data market, estimated by analyst group Ovum to be worth £13.9 billion. Part of a pan-European channel initiative, over 450 resellers have already signed up to the new IT Channel Partner Programme in the UK.
The programme will operate on a three tier system, with Partners, Preferred Partners, and Premier Partners receiving a range of benefits from T-Mobile including training, marketing support, and product previews. In conjunction with the new programme, T-Mobile has also established relationships with global laptop vendors including HP, Fujitsu Siemens, Sony, and Toshiba. Resellers will soon be able to increase their profitability in relation to laptop sales by offering SIM embedded notebooks and laptop mobile broadband bundles alongside T-Mobile’s full range of existing business handsets and price plans.
Commenting on the launch, Adrian Williams, Head of OEM & IT Channel Partners, T-Mobile UK, said: ““As increasing numbers of businesses look to adopt mobile working practices, more and more are approaching their trusted IT suppliers to provide guidance and deliver the most suitable mobile technologies. This new programme will play a crucial part in helping us move beyond the traditional voice market. We have already seen a high level of interest, as resellers look to get a slice of this lucrative new market opportunity.”