TD Azlan to Fast Track HPE Partners

TD Azlan has been appointed as a distributor for the complete range of enterprise-class wireless solutions from Aruba, a Hewlett Packard Enterprise company, and is aiming to fast-track HPE partners onto the product range as quickly as possible.

Aruba’s wireless solutions have now been fully integrated into the HPE networking portfolio and are available for HPE resellers to take to market. Azlan has created a set of educational and marketing tools that will enable HPE partners to become proficient in Aruba products swiftly, and thus extend their value proposition to meet growing customer demand for fast, reliable, secure wireless networking across the enterprise.

Jonathan Kaiser, Head of Hewlett Packard Enterprise Products at Azlan, said: “Aruba’s best-of-breed wireless LAN infrastructure and policy management technologies build upon on and enhance HPE’s vision for the unified campus network and bring many new opportunities to HPE partners. They provide an ideal complementary solution for HPE’s converged networking infrastructure and proven wired LAN capabilities, making HPE Networking an even stronger proposition for enterprise customers.

“With the breadth of HPE’s switching portfolio and Aruba’s innovations in mobility, we believe HPE partners can now offer enterprises the very best solutions for all their networking needs. We see this as a very big opportunity indeed for HP partners. The investment Azlan is making and the resources we are providing will enable HPE resellers to learn about Aruba technologies, explain the added value for their customers and start driving incremental business as soon as possible.”

“Our new partnership with Azlan will enable us to reach out to the entire HPE partner community in Europe”, said Simon Ewington, Vice President, EG Distribution EMEA, Hewlett Packard Enterprise. “Aruba’s vision is to deliver the very best next-generation network access solutions for enterprises that enable the mobile workplace. With its value-added expertise and capabilities and long experience of working with HPE and its partners, Azlan is perfectly placed to help HPE resellers maximise the opportunity.”

As well as advanced wireless networking, the Aruba range includes enterprise mobility software, security and orchestration solutions that can be integrated across the infrastructure, bringing further value to organisations looking to optimise mobility.

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David Dungay

Editor - Comms Business Magazine