Tech Data Mobile Pushes Android Sales Through Channel

Tech Data Mobile has appointed its first dedicated Android Business Development Manager, with the aim of driving higher sales through B2B IT resellers as well as traditional mobile dealers and retail channels.

James Turner has joined Tech Data Mobile from Motorola, where he spent four years as National Accounts Manager, working with retail and direct mail partners and supporting their business development. In this newly-created role at Tech Data Mobile, he will be working with the distributor’s leading Android vendor partners, including Samsung and Motorola, to support resellers in increasing their sales and opening up new opportunities in new markets.

David Brassington, Vendor Director at Tech Data Mobile, said: “We have built-up a real head of steam with our Android partners and this appointment is further evidence of our commitment and determination to continue that momentum. Android devices are very well-suited to both personal and business use and we are seeing strong sales growth across all sectors. Furthermore Google remains a key strategic partner for Tech Data and focusing our resources on Android to complement the wider Google ecosystem of products and services we offer is key. With the exciting and broad range of products and services Tech Data Mobile can offer, we feel there is more potential to exploit with Android devices.”

Commenting on his new role, James Turner stated: “This is a very exciting time to be joining Tech Data Mobile. I am really looking forward to working with our B2B as well as our retail and mobile dealer partners to make sure they are aware of all the exceptional new Android devices that our leading vendor partners are bringing to market, and the added potential they present to grow sales.”

In recent weeks, Tech Data Mobile has seen rapid uptake of the new Samsung Galaxy Edge 6 and Edge+ Android smartphones in both the consumer and business markets. It has also reported strong sales of Motorola’s new Moto G third-generation device and X Play handset, along with high levels of advanced enquiries about the forthcoming Moto X Style, which is due to launch in the near future.

A number of significant new product launches are expected within the next few weeks and Tech Data Mobile is also looking to add new vendors of Android solutions to its portfolio before the end of the year. Brassington stated: “We are executing on our strategic plan for 2015. The next phase [of our plans] will see us bringing new and complementary vendor partners on board. This will allow Tech Data Mobile to position ourselves at the forefront of technological innovation, reaching further into the market and offering even more choice and opportunity to more resellers and dealers in all sectors of the market.”

As well as a comprehensive range of devices, Tech Data Mobile is also offering a range of lifecycle services to resellers, including tailored airtime packages, insurance and extended warranty protection, and trade-in and buy-back options.

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David Dungay

Editor - Comms Business Magazine