Tollring has further developed its API framework to strengthen integration of its portfolio of iCall Suite call analytics and call recording products with wider business applications and ecosystems.
Two recent API developments allow integration with CRM systems and Microsoft’s Power BI data visualisation tool. The new CRM connector enables iCall Suite call recordings to be accessed and associated to a contact record in numerous CRMs including Salesforce, Hubspot, Zoho, Zendesk and many more. The integration with Power BI facilitates the aggregation of data across multiple business systems, allowing users to pull iCall Suite call reporting statistics into existing company dashboards alongside data from other key systems.
Tony Martino, CEO of Tollring, explained, “APIs are vital to delivering excellent customer service by giving businesses greater access to their customer interaction analytics. Our full range of APIs enables key metrics to be drawn from a call analytics, a call recording, and even a fraud management perspective. This means that end customers, resellers and service providers have greater flexibility in how they use iCall Suite, and how they leverage value from it.”
Tollring has said its APIs will continue to evolve in line with product development to strengthen the proposition for end customers, resellers and service providers.
Martino added, “For our service provider partners, our APIs make it easy and seamless for them to on-board customers on iCall Suite via their own provisioning portals. Customers can also leverage Tollring’s single sign-on capabilities to make access to iCall Suite seamless.
“Simply put, APIs have become a critical part of our offering and continue to be an area of focus for us. We are delighted to release this new development which will give end users and partners much greater flexibility in how they consume and use iCall Suite’s insights.”