Trust Distribution and Fused Group Announce Strategic Partnership

Trust Distribution, under its Tru Networks identity, and the Fused Group, both based in Manchester, have announced the formation of a strategic partnership with effect from 1st March 2010.

Trust’s customers and partners will benefit from additional resources from the Fused Group’s converged solutions portfolio, including 21CN ADSL, SDSL, leased lines, virtual servers, hosted exchange, BES and IP telephony. Fused’s partners will be introduced to Trust Distribution’s comprehensive catalogue of voice and data products. Offered under a joint branding, each company will be able to offer a more rounded product package with a best of breeds approach.

The Comms Business Awards winning Fused Group offers unified communications services, including data connectivity aggregation, IP telephony and mobile applications, for over 175 UK channel partners under the Fused Networks, Fused Mobility and Fused Webcalls brands. Established in 2002, the Company has steadily grown organically and via acquisitions and has ambitious plans for 2010.

Trust is the UK telecoms and data distributor with the 100% trade focus. Established in 2004, the company says their reputation for first class service reflects advanced account management and a willingness to stretch their versatility to the limits to meet individual customer needs. With impressive product range, marketing and technical support services solely tailored for resellers, the Trust service has achieved year on year sales growth from year one onwards.

Mark Salvin, Fused’s COO, comments ‘This is an exciting move forward for both companies; we are exploiting each other’s knowledge base for mutual and customer benefit. The products and services we jointly offer are naturally symbiotic; Trust has consistently demonstrated their commitment to channel excellence and we look forward to winning some great business together. We are very similar businesses in terms of age, size, values and approach – and we both view the convergence market as one worth investing in. Our business is continually evolving and we are always looking for the right people to partner with – and we believe we have found it in Terry and Vince.’

Terry Ambrose, Trust Distribution’s Joint MD adds ‘We are delighted to be working with Fused to open up a wider range of products and services to all of our customers. At Trust we are always selective over the products and services that we bring to our customers, careful to bring ‘best of breed’ choices on board. Fused’s portfolio fits the bill precisely, accompanied as it is with a really intelligent approach to channel support. It broadens our portfolio, and we’re excited by the potential opportunities that it will open up for resellers.”

The alliance will be formally launched at the Convergence Summit North on 16th and 17th March 2010.

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