The new solution uses TV Genius’ award-winning Content Discovery Platform to personalise TV guides; when a user logs into the EPG with Facebook Connect, all the shows their friends like are instantly highlighted in the grid.
As a Cloud solution, the Content Discovery Platform makes it easy to deploy Facebook-integrated EPGs on the web, connected TVs, smartphones, and tablets. Users of the TV guide will be able to quickly and easily find new content to watch that is personally relevant, while encouraging them to connect and engage with their friends in a new way.
The solution taps into the increasingly popular use of social media. A ResearchNow study, sponsored by TV Genius in September 2010, shows that while traditional media remain dominant over TV content discovery, newer media are also having an emerging influence, especially among the younger generation of ‘Digital Natives’.
“In world where operators are battling to be the key entertainment hub, a Facebook-integrated TV guide will increase stickiness, encouraging users to interact with the TV guide and their friends,” says Tom Weiss, CEO of TV Genius. “Powerful social recommendations will help viewers stumble across the content they want, while helping providers offer relevant, timely content.”
TV Genius is already powering TV-centric Facebook apps for ITV, Freeview, and Tjek TV.