Linking Mobile, the first UK based global mobile affiliate network, launches today, and announces its first advertiser partners: Groupon, Peugeot and Ghost Telecom.
Linking Mobile, a sister company of Lucidity Mobile, the independent agency formed in May 2010 – utilises a wholly-owned, bespoke platform, LinkMAX, to serve, track and monitor mobile affiliate campaigns.
The LinkMAX technology platform operates globally and across all mobile devices. It gives advertisers and publishers with mobile site and apps the ability to monetise their traffic while advertisers can acquire customers on a cost per acquisition (CPA) basis. Publishers sign-up to the service online and can control which campaigns to run and for how long; advertisers will have a dedicated Linking Mobile account manager to steer them through the process.
David Fieldhouse, co-founder of Linking Mobile comments, “We could see a growing demand for CPA deals which weren’t available in the market, so we decided to do it ourselves. The LinkMAX™ mobile technology platform we have built easily manages all serving, tracking and reporting for clients and publishers. It’s important for us to support advertisers through the process: mobile is different to a desktop PC due to different operating systems, devices, and consumer behaviour. We’ll be introducing new ad formats and also supporting platforms such as tablets shortly.”
Richard Diskin, Marketing Director at Ghost said, “Linking Mobile is delivering solutions that have so far been missing from the mobile advertising landscape. We’re very pleased to add this channel to our offering.”
David Philippson, co-founder of Linking Mobile adds, “We are delighted to have these premium advertisers with us at launch. Mobile commerce is set to explode over the coming years and Linking Mobile will be able to connect those advertisers with their customers at a fixed price across all mobile devices. At the same time publishers can also monetise their traffic. It’s a win-win offering.”
The new mobile affiliate network will tap into the burgeoning mobile advertising and m:commerce market.