US consumers interested in more Wi-Fi services from mobile operators

Three quarters of smartphone users in the US are interested in a mobile operator-provided service that uses Wi-Fi to provide lower cost calls, according to a recent MarketTools Zoomerang survey of 420 smartphone owners.

The survey, commissioned by Kineto Wireless, also showed 72% of smartphone users are interested in an application that uses Wi-Fi to improve cellular coverage.

Additional highlights from the online survey conducted May 2011 include: Nearly nine out of ten (89%) of respondents have smartphones with Wi-Fi; 77 percent have Wi-Fi at home; 54 percent have it at their place of work; 62 percent of people who own smartphones with Wi-Fi use the Wi-Fi four or more days each week; 30 percent say they use Wi-Fi because it is faster than the cellular network; 19 percent because it is easy to access the internet; 30 percent have smartphones with a Google Android operating system (OS); 26 percent use Apple iPhone OS; and 22 percent use a RIM OS; 44 percent of iPhone owners would “definitely” be interested in an application that could be used to boost mobile coverage; and 47 percent would “definitely” be interested in a Wi-Fi service offering discounted calling.

Of T-Mobile subscribers, 55 percent use Wi-Fi on their smartphones four or more days each week or every day, 24 percent because it is easy to access the internet; Of AT&T subscribers, 68 percent of AT&T subscribers use Wi-Fi on their smartphones four or more days each week or every day, 32 percent because it is faster than the cellular network.

“Wi-Fi has become pervasive in the smartphone market, and subscribers are interested in options that help them take better advantage of Wi-Fi for coverage and cheaper calling,” said Steve Shaw, vice president of marketing for Kineto Wireless. “This data helps reiterate the market opportunities for mobile operators. With Kineto’s Smart Wi-Fi Application, they can improve service quality and develop subscriber-friendly services that drive mobile data offload.”

T-Mobile is the most aggressive of the US operators with its use of Wi-Fi to reduce churn by addressing in-building coverage and increasing data offload. In October 2010, the company re-launched its Wi-Fi Calling service and has had tremendous success. The company continues to add Smart Wi-Fi-enabled, latest and greatest Android smartphones from a variety of phone manufacturers.

The following two tabs change content below.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)