Vapour Media Launches into Channel

Vapour Media has announced its entry to the channel market with the launch of its state-of-the-art communications platform, Vapour NxG. Alongside Vapour’s cloud-based network access and SaaS offerings, Vapour NxG is set to play a key part in the company’s core SME and small corporate strategy.

The launch of Vapour NxG represents the culmination of months of meticulous preparation by Vapour’s trio of founding directors, serial entrepreneur, Dom Waterson, former Group Finance Director at Daisy Telecom, Jason Sharp, and experienced telecoms sales professional, Tim Mercer.

Over the past six months, Vapour’s team of directors have pooled their expertise to plot an ambitious go-to-market campaign for the business. A key element of this campaign has been investment. Backed by venture capital, Vapour has invested in building its own MPLS network. With interconnects to each of the four tier 1 carriers, Vapour’s infrastructure is set to enable the delivery of NxG services on a national scale.

Central to Vapour’s ambitious growth strategy is the business’ strong belief in the potential of cloud technology. A dedicated cloud business, Vapour is committed to providing fully managed end-to-end services for its customers. This, explains Vapour co-founder and director, Tim Mercer, is all part of the company’s ‘hands-on’ approach to the channel.

“When we founded Vapour, we wanted to really take ownership of the solutions that we were going to deliver for our customers,” said Mercer. “Price is important, but service is our number one priority. We wanted to break away from a reliance on vendor technology and build our own bespoke solutions that would elevate the level of service we can provide for our customers.”

Vapour’s commitment to this philosophy is reflected in its choice of core technology. Vapour NxG is built using Content Guru’s NGware platform, providing a seamless suite of functionality that can be switched on or off as required, allowing Vapour Media to adapt services to the constantly evolving needs of the end user.

“Having a vision for delivering quality service is vital, but realising that vision requires the right technology,” commented Mercer. “The flexibility of our cloud platform has given us the freedom to innovate and make communications technology work for our customers in a way that traditional delivery models cannot. The complete level of control that Vapour NxG offers will be instrumental in helping to deliver the kind of end-to-end service we have set out to provide.”

Mercer’s excitement surrounding the launch of Vapour NxG was echoed by technology partner, Content Guru.

“True cloud is all about providing a complete end-to-end experience for the customer, and it is a pleasure to engage with a partner that shares this belief with us,” commented Content Guru Commercial Director, John Rees. “With the know-how and financial backing that Vapour brings to the table, they have the potential to go on and become a key player in the channel, and we are looking forward to being a part of that success.”

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David Dungay

Editor - Comms Business Magazine
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