Vapour Releases WebRTC Product – Höllr

Vapour has launches a new WebRTC proposition called Höllr – a voice communication application built for channel partners and businesses alike. Delivered via the backbone of Vapour’s secure UK network, its features remove the barriers of time, format and location, to achieve a new generation of conversation clarity. Calls can also be recorded and reported on, for organisations that rely on data-driven decision making.

Commenting on the reasons for this latest innovation, Vapour’s CEO Tim Mercer said: “Voice communications is changing, in terms of how we consume it, the expectations we place on it, and the potential it has to transform our businesses.

“Consumer tech brands have really capitalised on this, and the use of Web RTC has been inspiring in this respect. But in the commercial market, organisations have continued to be plagued by the limitations of solutions like VoIP. Voice over Internet Protocol is actually rich in potential but it has been delivered by traditional suppliers that don’t truly understand the technology involved. As a result, products such as Skype – which could have revolutionised how companies communicated –have been met with little but frustration in the corporate environment.”

“Following an extensive period of beta testing, Höllr is already being used by some of our clients, including Pure Technology Group, Incident Support Group and chartered surveyors Wainwright & Co. And there’s even more to come from this platform as our Innovation & Disruption event in October will reveal.”

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David Dungay

Editor - Comms Business Magazine