Telephony media gateway vendor VegaStream has entered into a distribution agreement with Cohort Technology. The new partnership will see Cohort promote and market VegaStream’s IP Gateways to its channel partners and maximise sales opportunities within the UK.
With the growing demand of new IP services, VegaStream has focused its channel efforts of securing a new distribution partner that can proactively support and develop the market opportunity. Evolving the traditional value added distribution model, Steve Davis, VP Sales and Marketing, EMEA, VegaStream, believes Cohort has the right blend of commercial experience and technical knowledge to drive penetration of VegaStream’s product range forward in the UK market:
“Cohort brings a wealth of experience that makes me confident that this is exactly the type of technology focussed value add channel partner we need. We continue to witness increasing levels of interest in IP gateways in the UK as companies realise that there is an alternative to the rip and replace approach to VoIP. As such, our channel effort is crucial in maximising this opportunity, and Cohort will add exceptional value with technical and support services to our channel as we continue to drive this momentum forward.”
The ability for customers to protect their investment in the existing PBX and retain its functionality, whilst easing the transition to reaping the benefits of new technologies is a compelling channel proposition as Grahame Smee, Managing Director of Cohort Technology explains;
” VegaStream has the technological and competitive edge that we want to offer our channel to build and grow new markets. VegaStream’s easy to use, and easy to provision Voice over IP products will bring obvious advantages for channel partners and I am confident its evolutionary proposition will prove to be a valuable asset to our voice offering.”
VegaStream’s award winning gateways enable service providers and business customers to rapidly deploy and profit from lower telephony costs and improved productivity across their organisations. Based on international communications standards, including SIP and H.323, Vega Gateways deliver an open and non-proprietary VoIP solution that can be seamlessly integrated alongside existing communications investments.