Virgin Media launches new mobile internet portal

Virgin Media has launched a new mobile internet portal, available for all UK mobile users, featuring the RoundU local search service provided by Mobile Commerce, the UK provider of location based services (LBS).

RoundU is free to use and integrates handset location with a comprehensive range of local information. Using listings aggregated from Mobile Commerce’s partners including toptable, Itchy Guides and The Press Association, the service brings a full range of the latest UK arts and entertainment content straight to the handset, as well as complete Thomson business listings.

The user can find and book tickets for the local cinema, secure a restaurant table, read local gig reviews, find a hotel room and even the nearest cash machine or petrol station, just by using a simple menu on their handset, whenever and wherever they want. This is all combined with fully optimised and constantly updated Multimap mapping, so information is always up to the minute and the user can locate their choice of venue with ease.

Mobile Commerce CEO, Steve Page, said: “This is very exciting partnership for us, and to be working with such a large and respected high profile, company as Virgin Media – with 10 million customers – is something we’re relishing. Our RoundU service is designed to meet the demands of people’s ever busier lives.

“Not only do we have over 11,000 recommended drinking and dining venues and 1.9 million business search listings but the service is integrated with our ad server, so it can be monetised with relevant advertising and sponsorship,” added Page. “I’m proud that this deal is another endorsement of our leadership in mobile content aggregation and location based search.”

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