Virgin Goes Direct with Unify

Addressing the growing market demand from UK businesses for innovative ways to work and collaborate Unify has signed an agreement with Virgin Media Business. Under the agreement, Virgin Media Business will sell Unify’s OpenScape software directly to its public sector clients as part of its market portfolio of unified communication solutions.

Together the two companies will focus on the government (central and local) and healthcare sectors. These are sectors in which Unify and Virgin Media Business already have a strong market share, and a track record of successful delivery and service provision.

Duncan Higgins, Marketing Director, Virgin Media Business, says: “Public sector organisations are striving to offer their employees new and more flexible ways to remain connected. As the UK workforce continues to become increasingly mobile, Virgin Media Business is committed to helping its customers find the right technologies to achieve this. This agreement with Unify complements our existing core Unified Communications portfolio.”

Trevor Connell (pictured), Managing Director West EMEA, Russia and APAC at Unify, explains: “Our agreement with Virgin Media Business is a testament to the strength of the Unify brand and market share it has taken over the last few years. The agreement further recognises the strengths of Unify’s OpenScape portfolio and validates its position as a leading solutions provider in the unified communications space. Whether cloud-based or on-premise, we are ideally positioned to deliver services that really change the way UK organisations work and succeed.”

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David Dungay

Editor - Comms Business Magazine