Vodafone Enters Consumer Broadband Market

Vodafone UK has started its journey to become a provider of consumer communications and entertainment services. The company is investing significantly in the programme, which will create more than 400 new jobs in the South East of England and Glasgow. With the launch of Vodafone Connect, which will provide broadband and home phone services to customers across the UK later in the summer, Vodafone will ensure its customers are always connected, both at home and on the go.

Available at speeds up to 76 Mbps, Vodafone’s nationwide, fibre optic, business-grade network already reaches exchanges which pass nearly 20 million premises across the UK: with that figure increasing to around 22 million later in the summer.

Vodafone Connect will initially be offered to existing Vodafone UK customers in Manchester, Berkshire and parts of Hampshire and Surrey followed by Essex, Hertfordshire and Yorkshire in the next few weeks. They will be rolling out to the rest of Vodafone’s UK customer base later in the summer at which point customers will be able to buy the service over the phone or at any one of our more than 500 stores across the country. We expect to launch broadband to new customers later in the year, but registration is already open here.

Jeroen Hoencamp, CEO of Vodafone UK said: “This is a really exciting move for Vodafone in the UK as we move our business into a new phase. We’re looking forward to bringing our consumer customers the benefits of our experience in providing fixed and mobile services, both here in the UK and elsewhere around the world. Our significant investment is creating hundreds of new jobs over the next couple of years. We are looking forward to the year ahead, including our move into offering TV services, as one which will prove to be a step-change in our customers’ lives. ”

Cindy Rose, Consumer Director at Vodafone UK said: “We wanted to start our journey into fibre optic broadband and home phone with an exclusive offer available only to existing Vodafone customers as our way of saying thank you for their loyalty. We know our customers depend on us to stay connected, and now we can satisfy their needs both at home and on the go. As the only operator in the UK which owns both a fixed and mobile network, we’re in a great position to create innovative products and services that give our existing customers reasons to stay with us and new customers reasons to switch.”

Vodafone will add broadband and home phone services to their mobile package, presenting one bill to customers covering all services – home phone, mobile and broadband.

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David Dungay

Editor - Comms Business Magazine