Developers will only need to create internet applications once in order to reach millions of Vodafone customers on any device and will be able to charge for it directly through Vodafone’s billing system. This will provide internet content partners, such as the media or game developers, with a cost-efficient and effective micro-payments system to reach all customers on mobile devices.
Vodafone will also provide partners and developers with customer controlled access to other network capabilities, such as location awareness, enabling them to create even more innovative mobile internet services and applications.
The move will be accompanied by a framework to provide customers with transparency and control over how their information is accessed and used.
The scale of the initiative will provide partners and developers with an unparalleled opportunity to increase their revenues from the mobile internet, while delivering services to Vodafone’s 289 million customers. Vodafone will also benefit from any uplift in sales under a revenue-share model.