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Within Reach rebrands Enreach and acquires UK partner Network Telecom

Within Reach, European UC provider, has revealed their new name – Enreach. The group, supported by pan-European investment company Waterland, currently comprises of communications and technology businesses including Swyx, Voiceworks, Centile and ipnordic all serving SMEs with intelligent, integrated IT and communication solutions.

Group CEO Stijn Nijhuis explains “Every business in the group was born from a desire to create great technology solutions for businesses, so they could collaborate and communicate more efficiently with their customers and suppliers. Our new brand will reflect the joint ambitions of the group and bring us all closer together to better serve customers. But most importantly, our brand signifies a new era in our growth – an era where we need to attract and retain the best talent in the industry to deliver on our ambition to be the number one European UC provider”.

Enreach has also announced it has acquired Network Telecom, a telecommunications provider in the United Kingdom.

Founded in 1997, Network Telecom provides business telephony, hosted voice, lines & calls, connectivity, mobile and IT services to approximately 2,400 small businesses across the UK. The news was announced at Centile’s customer event in Cannes.

With the acquisition of Network Telecom, the impact of Enreach, parent company of Voiceworks, Swyx, Centile and ipnordic, on the European UC market is growing. Thanks to the increase in scale, both (reseller) partners and end users will benefit from a broad range of communication expertise.

Stijn Nijhuis, CEO of Enreach: “Besides our long history of successful UK Swyx business and some good performing Centile business, the acquisition of Network Telecom is our first significant step into the UK market. The acquisition will extend our UK ecosystem, local expertise and resources, which will benefit our partners. Network Telecom currently delivers its business through the direct channel and the goal will be to create joint proposals for Enreach’s channel business and partners based on both feedback from Network Telecom and our current UK partners. We are therefore very pleased to be able to add Network Telecom to our group.”

The company remains based at its current location in Telford, United Kingdom. Paul Maxfield, founder and current Managing Director of the company will continue to work with the business going forward alongside its experienced management team.

Paul said: “Over the past few years, we have worked hard on a new direction to provide our growing customer base with a complete portfolio of secure communication and innovative IT solutions. The acquisition of Network Telecom by Enreach is a strategic and well-considered decision that will not only help facilitate our customers growth, but also the growth of the entire group. A good example is Network Telecom’s customer base which will serve as a market verification of Enreach solutions, partly due to its required volume.”

Justin Hamilton-Martin, Director at Centile UK, spoke to Comms Business at Channel Live this month and explained how he is putting UCaaS in the hands of partners. You can watch that interview below.

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David Dungay

Editor - Comms Business Magazine