Xplore gets Rugged with Channel

Rugged technology manufacturer Xplore Technologies has introduced a new channel partner program and enlisted several new distributors and resellers worldwide to support its growing rugged mobility business.

The VXP (Valued Xplore Partner) Programme was launched at Xplore’s Annual Worldwide Partner Conference where rugged mobile technology experts gathered in Austin, Texas, to discuss customers’ evolving workforce mobility requirements and emerging market opportunities for Xplore as it expands its product portfolio beyond rugged tablets.

“This new channel programme gives our partners the tools they need to pursue and win more deals, while extracting more value from every sale of an Xplore rugged mobility solution,” said Debbie Russo, director of channel marketing, Xplore.

The new VXP Channel Partner Programme leverages a well-defined, multi-tiered benefits structure to reward partners for their commitment to the sales, marketing and integration of Xplore rugged mobility solutions. For example, Platinum and Gold Resellers along with Distributors will receive a Volume Incentive Rebate (VIR), gain greater access to Marketing Development Funds (MDF) and receive a larger discount on demo units.
Xplore Silver and Authorised Resellers will also be eligible for many of the new benefits to assist with the sales and marketing of Xplore rugged mobility solutions and grow their business to a higher tier within the Xplore VXP Channel Program.

All Xplore partners will receive a “finder’s fee” incentive to register their deals through the new channel program, which enables closer engagement with the Xplore sales team.

Debbie Russo added: “Xplore wants to provide tangible proof to its worldwide partners that their continued support is more than just appreciated. We value their rugged mobility and vertical industry expertise. Ultimately, our channel is an extension of Xplore and representative of our brand in the field. That is why we are increasing our investment in those partners who invest even more in Xplore. We are highly committed to their success.”

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David Dungay

Editor - Comms Business Magazine