Yealink UK is shrugging off the impact of a sluggish UK economy by recording record sales.
The VoIP specialist reports that by the end of May it had already eclipsed its total sales for 2010, continuing a growth trend which has seen it doubling volumes every six months since July 2009.
Further significant gains are expected this year following the signing of supply deals with a number of key network carriers, the impact of which is not reflected in the Q1 and Q2 sales figures.
Whilst the UK accounts for the bulk of the company’s business over 30 percent of sales are now being secured from other EMEA territories. Yealink plans to build on these foundations through a new export drive which has already seen Charles Williams being appointed to the newly created role of International Business Development Director. Williams is now leading an export drive which will place a particular emphasis on Middle Eastern markets where it has recently recruited Dubai-based Ben International as its preferred distributor.
“We are trading well above target in both domestic and export markets,” commented Yealink UK’s Managing Director, Andrew Roberts. “Our core brand proposition, the delivery of premium products at affordable prices, is a strong one in any market but has particular resonance in the current economic climate. Resellers and their customers have swiftly latched on to that fact which is why Yealink sales are so strong in an otherwise difficult marketplace.”
He added that strong distribution and reseller networks had helped swiftly establish Yealink as a key player in the VoIP arena. Its range of SIP handsets and videophones has been taken on by key distributors such as Nimans, Provu, Micro P and Trust who in turn support a broad spectrum of reseller partners.
The company is also expecting its fortunes to be further boosted by the autumn launch of a range of product innovations. These will include the SIP-T32G, sister to the newly launched SIP-T38G-port Gigabit colour IP handset, and an enhanced version of its popular VP2009 business class videophone, the VP2009 Elite. It is also set to introduce compatibility between its SIP-T22, SIP-T22 and SIP-T38G handsets and Microsoft’s Lync unified communications platform.