Reseller recruitment underway for vertical market expansion
Zycko, a value-added distributor of converged solutions, has launched an EMEA-wide channel recruitment campaign, designed to expand its Isilon sales into a range of additional high-profile verticals. Isilon provide modular network storage solutions designed for large digital files.
In a move that will amplify Zycko’s Isilon reseller coverage, Zycko intends to expand sales of the vendor’s technology into the leading verticals of oil and gas, graphic design, desk-top publishing, marketing, web-serving and digital content delivery.
In order to support its expansion into these key verticals, Zycko also intend to recruit an additional 10 resellers under Isilon by the end of February 2007.
David Galton-Fenzi, group sales director at Zycko, said the recruitment of additional resellers would help to establish it as a key EMEA distribution partner for the vendor and stimulate sales for all its Isilon VARs, across an enhanced mix of vibrant and sales-rich verticals.
“Isilon is a best-in-class technology and ideally positioned to service the pain points of businesses in a multitude of verticals, such as oil and gas, that are looking for truly next generation clustered storage solutions,” he said. “However, to support this drive we will need more resellers and hence VAR recruitment is fundamental.”
Owing to its award-winning distribution experience across multiple geographic regions, Zycko is perfectly placed to both identify key market verticals and expand into them.
For example, the oil and gas vertical represents a clear opportunity for Isilon technology. This is because it addresses a direct requirement for the storage of geophysical data within a single global namespace, so that it can be accessed on demand by users and applications.
Tom Pettigrew, vice president of global sales partners at Isilon Systems, said: “We are pleased that Zycko has decided to pro-actively recruit additional VARs. Isilon’s clustered storage solutions are specifically designed to address the challenges created by the rapid and continual growth of digital content in a wide range of vertical industries, including oil and gas, among many others. With Isilon IQ, Zycko can deliver substantial ROI and lower operating costs to customers while providing VARs with plentiful and unique sales opportunities.”
In December, Isilon announced an initial public offering of 8.3m shares, priced at $13 per share, which was later revealed to be the highest performing technology IPO in the United States during 2006.